Mass Media refers to technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.

Exposure Rate to Various Reading Platforms

In 2024, among the various reading platforms, Filipinos aged 10 to 64 years old were mostly exposed to online or digital newspaper, recorded at 52.1 percent. This was followed by printed magazine (50.2%), printed posters (49.2%), and printed newspaper (30.0%). In the MIMAROPA Region, a similar trend can be observed, with online or digital newspaper recording the highest rate of 46.7 percent.
 

Comparing the results with the 2019 FLEMMS, generally, exposure rate to printed materials dropped in 2024. Printed magazine recorded a decline, from 75.3 percent to 45.8 percent. However, despite the trend, printed magazine remained to be one of the usual reading platforms of MIMAROPAns in 2024.

Meanwhile, online or digital newspaper emerges as the highest with 46.7 percent, which was not covered in the 2019 FLEMMS. Printed newspaper recorded the lowest exposure rate of 23.3 percent.
 

Exposure Rate to Various Audio/Visual Platforms

Among the various audio or visual platforms, Filipinos aged 10 to 64 years old typically watched television, registering an exposure rate of 82.3 percent. Video and music streaming came in second and third, with 66.5 and 63.5 percent, respectively. In the MIMAROPA Region, watching television likewise recorded the highest, at 75.3 percent. This was also followed by video streaming and music streaming, with 62.9 percent and 60.2 percent, respectively.
 

On the other hand, in 2024, exposure rate among television, radio, and movies, plays and similar shows noted declines, compared with the 2019 FLEMMS results. Listening to radio declined by 28.0 percentage points. Furthermore, television dropped by 20.3 percentage points. Video and music streaming recorded significant percentages of individuals aged 10 to 64 years old exposed to the audio/visual platform, with 62.9 percent and 60.2 percent, respectively.
 

In 2024, Region IV-A (CALABARZON) had the highest proportion of Filipinos aged 10 to 64 years old who were exposed to video streaming, with 76.0 percent, while the National Capital Region (NCR) logged the top percentage of individuals who were exposed to music streaming. The Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) had the lowest exposure rate for both video and music streaming, at 53.8 percent and 53.3 percent, respectively.

(SGD) LENI R. RIOFLORIDO
Regional Director

MLLM / RRL / APAR